Case Studies

CallGear helped reduce communication costs by 28%

2M Group Case Study

CallGear helped reduce communication costs by 28%
Our partner, 2M GROUP, is an expert in cost automation services. They help many organizations from different industries master modern communication technologies and optimize and automate their business processes. In this case study, we’ll demonstrate how the managing partner of 2M GROUP connected their client to the unified communication platform CallGear to improve their telephony experience.


The client at hand sells franchises, from beverage stores and self-service coffee shops to turnkey micromarkets. Most of the employees work remotely from different regions of the country.


  • It was extremely important for the client’s management team to have high-quality telephony services that would allow the company to efficiently monitor their 40 remote employees. At first, this task was only partially solved: the client brought on two third-party companies providing the required services.
  • The multiple-service approach became way too costly for the client. A new solution was required to reduce communication costs and improve employee analysis. In addition, there was a plan set forth to allocate funds from the organization’s budget to reinvest back into advertising campaigns.


We transferred the company completely to CallGear, since our communication platform had all the necessary tools in one single space.

We connected CallGear dashboards, by which you can easily customize statuses and monitor the performance of each employee in the company.

We conducted training on CallGear tools for all employees.

And we set up static call tracking to identify ineffective advertising channels. In the future – the
launch of dynamic call tracking would be used.


  • Call center productivity increased 1.5X without changes in processes and automation. Inefficient employees were laid off or transferred to other departments. This reduced the costs of payroll by 40%.
  • The quality of customer service and the level of satisfaction with the service increased significantly.