Inbound calls to businesses have been on the rise for quite some time now.
PPC, or pay-per-click ads, are extremely effective in driving quality traffic to your business. 65% of all clicks from potential buyers stem from paid ads. PPC also generates a positive ROI, giving nearly $2 back for every dollar spent on Google ads.
It’s no doubt PPC is effective, which is why you need to measure the success of your PPC campaigns. You need the right data to ensure that your ads are performing as per expectations and bringing in your target ROI. Google Analytics and other options can help you out, but can only go as far as tracking clicks!
So how do you track the leads who call you instead of clicking on your ads?
The answer lies in using a call tracking solution. You need to leverage PPC call tracking and get a range of valuable data. Today, we’ll tell you the benefits of PPC call tracking and how to use it in all of your campaigns.
Call tracking allows you to track the source of your incoming leads. You can assign unique phone numbers to each of your ads with the help of dynamic number insertion. When someone calls the number, it is automatically forwarded to your business phone. This way, you know which ads are generating the most calls, and which are not.
The same principle can be applied to PPC. Call tracking solutions like CallGear can assign separate PPC phone numbers to each of your ads or landing pages. When users dial a specific PPC phone number, you immediately know which ads the calls originated from.
How does PPC Tracking Work?
The best way to track PPC is to use a reliable call tracking solution like CallGear. You’ll get a pool of numbers to use on your ads. Each ad will have a unique number which is based on:
You can set up PPC call tracking within minutes, without the need of extra hardware. Then, you see where your calls arrive from and determine your best-performing ads. It’s that simple.
Most customers still prefer to call a business when they are in the buying process.
That means you need to collect as much data as possible from your PPC ads. PPC call tracking offers several benefits, such as:
You can trace the call back to the specific ad. There’s no need to ask the customer how they came to you, you will automatically see it in your dashboards.
PPC tracking helps you test the effectiveness of landing pages or ads. You can easily find out which pages or ads are bringing the most calls.
You can track the day and time of the call. Based on the information, you can determine the best time to show your ads.
PPC numbers help you track exact keywords that initiated the call. You can then focus on the most effective keywords in future campaigns.
You can also get information on user demographics. Knowing things like age, gender and location of your callers enables you to understand your potential customers and target your audience more accurately.
PPC tracking can give you a picture of your overall campaign performance. You can track the conversions from each campaign and make smart decisions about future campaigns and ad budgets.
You don’t need to make any extra effort to set up PPC tracking when you use a quality call tracking solution like CallGear. The software easily integrates with popular platforms like Google Ads and Bing Ads and helps you track your conversions with ease.
If you want to set up PCC numbers manually for Google Ads, follow the steps mentioned below:
Follow the steps mentioned below to set up PPC tracking for Bing Ads:
Now we’re going to present some helpful tips that will allow you to make the most of your PPC call tracking.
Look for the following for best results:
You can check out CallGear call tracking software for tracking PPC ads. It’s easy to use and needs only a few minutes to set up with Google or Bing ads. You can also enjoy advanced features like speech analytics and custom reporting for valuable insights into your PPC campaigns.
PPC call tracking is indispensable for businesses that use any form of digital marketing. PPC numbers help you determine the source of your calls to analyze the performance of your PPC ads. You will also collect a plethora of data and insights to improve your campaigns, increase conversions, and generate your target ROI.
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