Call Tracking solutions use different phone numbers to track the performance of different campaigns. With this technique, unique numbers are assigned to each marketing campaign. This makes it easy to capture data from calls generated by various sources. The process is divided into two steps:
· Call Tracking Setup - Before you begin using call tracking service, decide whether your business needs a toll-free numbers or a standard local numbers. Also, our solutions allow you to forward inbound phone calls to different departments with the help of call management features. This step involves finalizing a number that you wish to associate with each marketing campaign.
· Information Collection - The next step is to answer calls from the numbers associated with different campaigns. Every time someone calls ANY of the numbers, it will be monitored and tracked thoroughly. The system notes down the time, duration, origin of the caller, and identifies specific information about each caller.