3 Reasons Car Dealers NEED Call Tracking to Bring in More Leads

84% of car dealerships’ inbound sales calls do not get converted into a sale. (IHS Automotive)

To give you an idea of how prevalent this issue is, this research was done at over 500 car dealerships nationwide.

What does this tell us? 

Car dealerships are missing out on millions of dollars in potential revenue because they do not know how to handle phone calls, the MOST IMPORTANT source of leads.

But rest assured, there is a simple solution that could revolutionize your sales funnel.

Call tracking software stores, reports, and analyzes all of your phone calls, allowing you to take action and optimize your phone calls. 

Here are 3 Reasons YOUR dealership needs call tracking today.

1. Understand WHO your customer is.

Once call tracking software is implemented into your business, (takes less than 10 minutes to get started), you can instantly track data on all of your callers. 

For every incoming call, you discover the following information:

– WHERE the call came from

Are most of your customers calling from the town your dealership is located in? Or outside? Are they from the city or the suburbs?

Once you have a database filled with this information you can re-shift your marketing campaigns to these locations and get more customers. 

– WHO is calling 

Are most of your customers 18-35? Or 35-50? Are they parents? Are they college students?

Once you understand who your target consumer is focus on reaching out to them and stop wasting time on people that clearly aren’t bringing you money.

– Call time, date, and duration 

When is the busiest time of day at the dealership? Is it in the morning or the evening? What day are customers calling? The beginning of the week or the end of the week?

With this data, you can schedule your employees accordingly. Save money during quieter times by having less staff working, and then schedule more staff members when you are the busiest! 

– Call Recording 

– Call tracking software transcribes and reports entire conversations with customers so that you can understand exactly what they are calling about.

Are you getting a lot of calls about the same car? What are they asking?

Are you getting complains about a certain employee? Do you need to take action?

These recordings can also help you determine when customers are scheduling time to come in to the dealership to look at cars. 

With all of this information, you can adjust your marketing and employee strategies accordingly.


Which leads to our next reason you need call tracking for your dealership:

2. Master the Marketing Game

So now that you understand your customer, how can you adjust your marketing efforts to close more deals and make more money?

By tracking customers down to their original call source, you can find out which advertisements are triggering these calls.

With call tracking software, you apply unique phone numbers to each advertisement for your dealership, both online and offline. That means every newspaper ad, billboard, digital ad on search engines or social media, can be tracked.

Are most of your customers calling from print? Google? Facebook?


Once you analyze this data and see the most effective campaign you can completely optimize your marketing budget to save money on ads that don’t work, and spend money on ads that do.

If Facebook generates the most leads, take that wasted spend on newspaper ads and put it all on social.

Now you are not only bringing in more accurate leads, you are saving money by doing so. Doesn’t that sound nice? 


But you’re probably still wondering how this can affect the 84% of unclosed leads. 

It all comes full circle. Using all of the information above, we get to our final, and perhaps most important reason to use call tracking software at your dealership.

3. Train the Most Perfect Staff

OK, maybe there is no such thing as perfect, but what if you can get pretty darn close? What if those 84% of customers that don’t convert to sales can be properly treated and flipped to 48%? Or less!

By understanding your customers and recording your conversations, you can discover the perfect sales pitch. 


What are employees saying that’s working? What pitch works the best? For the deals that are closing, how are those conversations going? What are the questions asked? What information most excites potential customers?

When you can listen to your employees and find out how to close deals, you can retrain your staff accordingly, terminate those that aren’t up to par, and reshape the way you talk to customers.


And now that you know your customer, you can be extremely specific with what they are looking for, what they want, and how to communicate with them.

It’s that simple.

Call tracking finds YOUR customer, saves you money and optimizes YOUR marketing campaign, and helps YOU train the perfect staff.

If you think you can benefit from call tracking software, give ours a try.


CallGear is an online service that shows where the phone leads come from. With CallGear dashboards you monitor and report your performance in real time. It could be any information like call duration, lead type, lead source or even a reason why a call was missed. 

Clear and simple real-time reporting, call insight with Speech Analytics, and AI powered SmartTag for Inbound Call Qualification.


No matter where your dealership is and what kind of cars you sell… better understand your customers. Save money on ads. And make money on conversions. Call tracking will make you happy. 100% Guaranteed. 


Find a software that allows your business to be there for your customers. 

The phone is ringing… are you going to pick it up? (Figuratively speaking of course, I know you will physically pick up the phone if it’s ringing). 

Apply for CallGear 
Product Demo to learn more!

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