Lawyers – Are You Missing out on Leads!? Let’s fix that.
So how much money is your firm investing in marketing? $1000? $100,000!?
And how many leads are those ad sources bringing in? Do you know the exact number?
Do you know which ads are generating calls? Are you tracking missed calls?
If you’re unsure about any of these questions, or if I just gave you a headache, then you’ve come to the right place.
We’re going to talk about how legal service providers can track leads all in one place, never miss a call again, and better understand their customers. You’re welcome.
Call tracking software has become a HUGE business tool for industries from travel, to healthcare, to real estate, to legal services.
According to Brevet, “92% of all customer interactions happen over the phone.” ESPECIALLY for industries dependent on trust. You need to convince a customer you’re the best person for the job.
So where do you start?
You are a master of the marketing game. In this day and age, you have to be. WordStream states that “Appearing in mobile search ad results can increase brand awareness by 46%.” Every company now has to have their brand everywhere.
And if you’re doing it right, you must receive an abundant amount of calls daily. But that’s only part of the process.
If you are not tracking and analyzing these calls, you are not doing your business justice. Legal joke, get it?
With call tracking software, every customer that calls and expresses interest in your legal services will be stored in your database along with demographic, geographic, and behavioral information.
You’ll know when the customer called, who they are, and what ad source they used to find you.
How does this help?
It’s all about learning why people call YOU and not your competition. With call tracking, you can answer that question.
Which advertisement is generating calls? Which advertisements aren’t? Call tracking gives you a full report so that you can reallocate your money towards the right ads.
Save money by cutting ads that don’t work and refocus marketing efforts on the ones that do. BOOM. You just saved thousands from call tracking.
You will also be able to understand your customer by recording and monitoring incoming calls. Playback the call to find out what exactly makes them purchase your service and what doesn’t. You can also discover the best pitch for your employees, and adjust accordingly.
You can’t catch every call that comes in, no matter how hard you try. Maybe the person leaves a voicemail, maybe they don’t. Maybe you never heard from them again because they are already calling someone else.
Missed business is the worst business.
With call tracking, you can track and store every missed call to your company and receive information on the caller, and again, on the ad source they called from.
More importantly, you can instantly call back from anywhere, anytime. With Web2Call, any time someone expresses interest in a phone call, call tracking software can automatically connect any phone you’re using to the customer, from anywhere.
If a customer calls and no one is in the office, you can receive the call on your cell. If they are online and request a call, your phone can automatically call them with the click of a button. Never miss a potential lead again.
The best part about call tracking software is the ability to understand your customer and shift your marketing efforts or business practices accordingly.
As you collect all this information on incoming calls, missed calls, advertising, and customer behavior, you begin to truly grasp your target customer.
What is their average age? What time do they usually call? What is the call duration? Which ad do they click on? What is their impression of your company?
When you are able to track all of this information, you can gain valuable insight into your brand.
You might even want to entirely shift your marketing efforts. You may want to hire a new team. You may want to fire a team. It can be anything.
But call tracking will help you figure out the next steps for your business. Call tracking will help you find more clients, close the deal with those clients, make more money, and tell you everything you need to know about your customer. Case CLOSED.
If you think you can benefit from call tracking software, give ours a try.
CallGear is an online service that shows where the phone leads come from. With CallGear dashboards you monitor and report your performance in real time. It could be any information like call duration, lead type, lead source or even a reason why the call was missed.
Whether you’re a realtor, travel agent, car dealer, petcare provider, chiropractor, or anything and everything in between… better understand your customers. Save money on ads. And make money on conversions. Call insights will make you happy. 100% Guaranteed.
Find a software that allows your business to be there for your customers.
The phone is ringing… are you going to pick it up? (Figuratively speaking of course, I know you will physically pick up the phone if it’s ringing).