Restaurant Owners & Managers Need Call Tracking to Survive
60% of restaurants close within one year.
80% of restaurants close within five years.
We don’t need to run the calculations to figure out that barely ANY restaurants survive long enough to make a name for themselves.
But why is that?
It can be an accumulation of factors. You can be in the wrong location, you can face too much competition, you can be too early or too late on societal trends.
You might take too long to realize your menu just doesn’t make sense! Soup tacos? What!?
Either way, by the time you finally understand your restaurant and your customers, it’s too late. You’ve exhausted all of your money, your resources, and your sanity.
But what if there was a simple, affordable tool that could help you get answers, fast.
Want to know where most of your customers come from? Done.
Want to know who most of your customers are? Done.
Want to know how they found out about your restaurant? Done.
Want to know what made them come in the first place, and if they’d come back? DONE.
Most importantly, want to bring in more customers and succeed?
Introducing the wonders of call tracking software, the only business tool that improves sales, marketing, and product strategies, all by collecting data on your customers through phone calls.
So how can this help your restaurant?
Every time your restaurant receives a phone call, you can instantly run an in-depth analysis of that call. Here is a list of data call tracking software collects:
– Geographic location of call
– Demographic of caller
– Advertising source of call
– Call Duration, Date, & Time
– Conversation Keywords
– Full Call Transcription
That’s right. You pick up the phone, and you learn about your customers.
Geographic and demographic information is vital to understanding who your target customer is and where they come from. Did you assume most customers were local, when they actually travel across town to get to you?
You can use this information to focus sales and marketing efforts more towards a specific customer base.
But how do you know which advertising sources work?
With call tracking software, you can get stats on your highest performing ads, lowest performing ads, and everything in between.
By applying virtual phone numbers to every ad, you are placing a tracing code on your entire marketing campaign. Virtual numbers are unique phone numbers that all link directly to YOUR original phone number. Dozens of numbers, one phone.
These can be both online or offline. Find out how many calls you receive from Google, social media, newspapers, billboards, shopping carts, ‘virtually’ anything!
After your restaurant receives a series of phone calls, you can start to analyze which ads are triggering the most phone calls, and which aren’t.
Optimize your marketing budget and invest in the ads that get results.
Want to hear your customer’s voice?
Call duration, date, and time are helpful in knowing your restaurant’s peak hours. When it is busier, schedule more staff members, and when it is slower, save money by minimalizing the staff needed.
Conversation keywords identify repetition and the tone of your phone calls. If your call tracking software reveals the word ‘dissatisfied’ throughout your conversations, there might be an issue. If it reveals the word ‘8pm,’ you gain insights on when most people are trying to book reservations.
You can also receive a full call transcript to further analyze your customers, and your staff.
If you’re unsure of your restaurant’s customer service or call handling, listen to current conversations and make proper changes. If a host is not representing your restaurant up to your standards, either retrain him/her, or let them go.
Call tracking software displays all of this information into a convenient, real-time data report about YOUR restaurant.
Use the customer data derived from calls to shift sales and marketing strategies towards your identified customer, your most successful ad campaign, and your brand.
You might discover that although you consider yourself a ‘pizza joint,’ 90% of your customers think of you as a sandwich shop!
Now imagine you knew that beforehand!?
Listen to your calls to better understand customer preferences, concerns, and questions. Meanwhile, guarantee that your staff is handling calls respectfully and informatively.
Thanks to call tracking software, you, the boss, can start making necessary decisions to ensure that your restaurant passes the five-year mark. It won’t be easy, but you’ll need all the help you can get.
Bring in more customers and save money on ads that work.
If you think you can benefit from call tracking software, give ours a try.
CallGear is an online service that shows where the phone leads come from. With CallGear dashboards you monitor and report your performance in real time. It could be any information like call duration, lead type, lead source or even a reason why a call was missed.
No matter what kind of restaurant you operate… better understand your customers. Save money on ads. And make money on conversions. Call tracking will make you happy. 100% Guaranteed.
Find a software that allows your business to be there for your customers.
The phone is ringing… are you going to pick it up? (Figuratively speaking of course, I know you will physically pick up the phone if it’s ringing).