11 Phone Call Statistics Businesses Can’t Ignore

You’ve heard our pitch on call tracking and how effective it can be for your business. Analyzing ad performance, optimizing your marketing budget, understanding your customers, these are all benefits of using call tracking software.

But don’t take our word for it. 

We’ve compiled 11 research-backed stats on how important phone calls are to ANY business, and how these numbers support our claim that call tracking works. 


1. 80% of all business communication takes place over the phone.

This one speaks for itself. Whether it’s an inbound sales call, a customer service call, an internal reporting call, or anything and everything in between, consumers want to speak to a real person. 


If you don’t have an efficient call management system like Virtual PBX, you are not taking proper care of your main source of communication. 


2. 85% of people whose calls are not answered will not call back.

How many calls does your business miss per day? Per week? Per month? This can result in customers and money left on the table.


With the right call management system, you can direct any inbound call to any employee at any time, in or out of the office. 


You can also track all information on that missed call in real-time so that as soon as you call back, you’re prepped and ready to win that business back before it’s too late.


Which brings us to…


3. Salespeople who follow up with leads within 60 Minutes are 7 Times likelier to have a meaningful conversation with the prospect.

(Harvard Business Review)

7 TIMES. Get on those missed calls if you don’t want missed business.


4. 65% of people prefer to contact a business by phone call while 24% prefer a web form. 

Think phone calls are losing their touch? Think again. No matter how far technology advances, consumers still prefer to call over filling out a web form. Especially when it comes to industries such as real estate, travel, and pet-care, where trust has to be established from the get-go.  


5. 75% of consumers believe that phone calls will help them get a quicker response from businesses.

Again, consumers want answers fast. If you aren’t tracking who they are and what they’re looking for, they’ll seek business elsewhere.


6. 70% of shoppers have utilized click-to-call buttons from search ads.

This is where call tracking really comes into play. The majority of online shoppers click-to-call. That means that you need to track each search ad you’re running to find out which ads perform best. 


Once you analyze the success of each ad, you can optimize your marketing budget and focus on ads that work. Bring in more calls, while spending less money.


7. 55% of people view call monitoring as the best way to gain customer feedback.

Call recording and monitoring helps YOU understand YOUR customers. What are their concerns? What products or services are they most interested in? What is the most common call to your business? 


Which leads us to our next stat…


8. 60% of customers want to discuss pricing on the first call while more over 50% prospects want to see how the product works on the first call.

With call tracking software, you can transcribe every conversation and analyze keywords and phrases used. You can change your sales scripts, train your call handlers, even adjust products or services based on repeated feedback. It all stems from listening.


9. Using “Did I catch you at a bad time” makes you 40% less likely to book a meeting, while asking “How are you?” increases your likelihood of booking a meeting by 3.4X.

If you aren’t listening to your calls, how could you ever know these things? Are your employees trained properly or are they ‘winging it’ every time? We can’t stress this enough. The only way to understand your customer and their needs, is to study what makes them happy.


10. 59% of Marketers Believe Inbound Leads Have a Better Close Rate than Outbound Leads.

As marketers, I think we would all agree inbound leads are FAR more effective than cold calls and outbound leads. After all, they came to you. 


Therefore, you need to treat every inbound call carefully and respectfully. These are leads, leads that are already interested in your product or service. Are your call handlers ready to close? Or will they spend 10 minutes having to figure out who is calling? 


With call tracking software, you can get information in real-time on any inbound lead. Where they are located, which ad source led them to you, why they are interested in your services. Now when your call handlers pick up, they sound professional and prepared. They can close with confidence. 


11. 85% of prospects and customers aren’t pleased with their on-phone experience.

Lastly, and quite importantly, callers want more insightful, informative, honest conversations with businesses. They want to know their best interests are in mind, and that they aren’t getting deceived in any way whatsoever.


85% is a lot of displeased callers. We need to change that, together. 


Call tracking software was built to truly understand your inbound calls and your potential customers. With the data provided from call tracking you can drastically change your business practices for the better.


Still not sure where to go from here? Give our software a try.


CallGear is an online service that shows where the phone leads come from. With CallGear dashboards you monitor and report your performance in real time. It could be any information like call duration, lead type, lead source or even a reason why a call was missed. 


Clear and simple real-time reporting, call insight with Speech Analytics, and AI powered SmartTag for Inbound Call Qualification.


No matter what industry you’re in… better understand your customers. Save money on ads. And make money on conversions. Call tracking will make you happy. 100% Guaranteed. 


Find a software that allows your business to be there for your customers. 


The phone is ringing… are you going to pick it up? (Figuratively speaking of course, I know you will physically pick up the phone if it’s ringing).  


Apply for CallGear 
Product Demo to learn more!

You might also like: