The CallGear Classroom: Ad Campaigns 101
Our goal is for you fully understand how certain call tracking features work, and how they can help your business grow.
Let’s get started!
Before we get into the nitty gritty of how call tracking affects ad campaigns, let’s first understand exactly what qualifies as an ad campaign.
An ad campaign is any form of marketing communication from a company, organization, or party, to an audience or a consumer, that shares a specific message or theme.
Ad campaigns can be promoting products, services, people, groups, beliefs, places, virtually anything.
But in our world, the world of call tracking, we want to focus on the types of advertisements and ad tools that can help your business grow.
Today, there are two main types (or sources) of advertisements that the majority of businesses use:
1. Online Advertisements
Online ads are any campaign or single display that uses the Internet to share a message with users. These ads can be:
- Google or Bing Ads (Search, display, PPC)
- Social Media Ads (Facebook, Instagram, Snapchat, Twitter)
- Email Campaigns
- Website or Webpage Ads (banners, pop-ups, demos)
- Content Marketing Ads (blogs, e-books)
The list goes on and on. But these ads can be seen from any of your devices, at any time. They can be triggered by things you search for, view, purchase, or based on certain tastes and preferences. They can pop up at certain times when you visit a specific webpage or scroll through social media.
2. Offline Advertisements
On the contrary, offline ads are campaigns or single displays that do NOT use the internet. These ads can be:
- Print Ads (newspapers, magazines, flyers, brochures, Snail Mail)
- Outdoor Ads (billboard, park bench, shopping cart)
- Radio Ads
- TV Ads
- Movie Theatre Ads
- Cold Calling
As we’ve all seen and experienced throughout our daily lives, online and offline ad campaigns are everywhere. We see them as soon as we open any of our devices. We see them when we walk out of our homes.
It can be overwhelming, BUT, when used correctly, these ads help consumers find the right products and services for them.
The hard part is for a company, your company, to display these ads effectively, affordably, and to the appropriate consumer. This is where call tracking comes in.
You may have created the most beautiful, or the most entertaining, or the most inspiring ad campaign ever made. But if you aren’t tracking that ad and analyzing its performance, you are doing a disservice to your company.
Call tracking can revolutionize your entire marketing and sales departments. But for this lesson, we’re going to stick to the three major reasons your ads need it.
1. Ad Performance
You just spent months planning a genius ad campaign. 10 different ads, 20 different ad sources both online and offline, 30 different states. Your business is about to take off.
But when calls start pouring in, you realize you have no idea which specific ads are triggering calls. Each source has the same phone number. Are more coming from online or offline?
Wait – which states are calling the most? Are you selling more in the northwest or the southeast? Uh oh.
With call tracking, you can assign a unique number to every single ad. Your call tracking software will display the origin of each call in your dashboard. In real-time, you’ll be able to see the location of the call, the ad that triggered the call, and which ads are the most successful.
Once you know which ads are working and which aren’t, you can shift your marketing efforts towards the most effective ones, and get rid of those that aren’t working.
You can also display certain ads in specific locations where that demographic responds the best.
2. Ad Budget
When you discover which ads are performing up to your standards and which aren’t, you can completely optimize your marketing budget. That means you can allocate money to the ads that are bringing in customers, and cut wasted spend on ads that aren’t worth the investment.
3. Customer Behavior
Now you know your highest performing ads. You’re saving tons of money by optimizing your ad budget. Now let call tracking assist in one more HUGE facet of your business: Understanding your target customer.
When you’re able to track inbound calls down to the specific user, you begin to build a customer database. That database, combined with other incredible call tracking features, (Call Recording, Speech Analytics, etc.), can help you determine WHO your target customer is. Where do they live? What are their preferences? What do they respond to? Build your business based on their needs.
And that’s when the real money starts coming in.
Ad Campaigns 101: SUMMARY
Let’s conclude with a quick review.
- Ad Campaigns are any form of marketing from a company to an audience, that shares a specific message or theme.
- Online Advertising covers all ads that use the Internet: Google, Social, Web
- Offline Advertising doesn’t use the Internet: Print, Outdoor, Radio, TV
- Call Tracking assigns unique phone numbers to each ad source
- Call Tracking tells you which ads are performing the best, how to optimize your ad budget, and helps you determine your target customer
We hope you learned something and we look forward to our next lesson!
If you think you can benefit from call tracking software, give ours a try.
CallGear is an online service that shows where the phone leads come from. With CallGear dashboards you monitor and report your performance in real time. It could be any information like call duration, lead type, lead source or even a reason why a call was missed.
No matter what industry you’re in… better understand your customers. Save money on ads. And make money on conversions. Call tracking will make you happy. 100% Guaranteed.
Find a software that allows your business to be there for your customers.
The phone is ringing… are you going to pick it up? (Figuratively speaking of course, I know you will physically pick up the phone if it’s ringing).