Automotive Companies need Virtual PBX to Win Market Share
The automotive industry is very lucrative. But the companies who are the most successful are the ones that communicate the most effectively and retain loyal customers. CallGear can help you do both.
It starts with how you handle phone calls to and from your dealership.
Are you tracking or monitoring call activity within your sales team? Are you collecting information on missed calls so that you can call back in a timely manner? Are you following up with ALL potential quality leads?
Well if you’re not using a Virtual PBX, odds are you aren’t doing any of the above, and are losing money in the process.
CallGear Virtual PBX is a communication system that allows automotive companies in the UAE to manage their entire phone system in one easy-to-use place, without heavy, expensive hardware, and without a headache.
It has unbelievable advantages such as Call Recording, Auto Callback, Smart Distribution, CRM integration, and overall Sales Management.
But first, let’s take a step back.
What is a PBX?
PBX is short for Private Branch Exchange. This is just a fancy name for a private telephone network used within a company for inbound or outbound calls. Your dealership most likely uses a PBX as its primary communication system.
The major benefit of PBX is it allows companies to have more phones than physical phone lines, meaning you don’t have to set up an actual phone every time you add a new number for an employee or a department.
Basic but essential features of a PBX include: voicemail, call recording (which we’ll discuss later on), interactive voice menus, call queues, and the ability to transfer calls between phones in the system.
What is Virtual PBX?
While traditional (AKA On-Premise) PBX relies on physical equipment and systems that have to be set up at your company’s location, virtual (AKA cloud) PBX relies on the internet, which means the system lives entirely on the cloud.
It’s easier and cheaper to set up and can be scaled with the click of a button. That means when YOU grow, your system grows WITH you. Quickly and efficiently.
Advantages of Virtual PBX (VPBX) for Automotive Companies
1. Call Recording
The first, and one of the most amazing features of VPBX for automotive companies is Call Recording. Call Recording is a part of the CallGear software that can automatically record, transcribe, and organize inbound and outbound phone calls to your dealership.
Why is this helpful?
By recording calls to your company, you can discover exactly what callers want, how they behave, or if they have an issue, without having your call handler have to frantically take notes or try to memorize information.
After every call, you can analyze the call recording and strategize accordingly. Are most callers asking about a specific product feature? What is a recurring problem that you need to fix? Wait, what did ‘Caller A’ want again? Learn your target audience, and to better market to them.
The other huge benefit of Call Recording is hearing your sales team, how they perform, and which sales scripts work best. But we’ll get to that.
2. Smart Distribution
Do you ever have the problem where the wrong person answers the call? Then you have to transfer the call to a different department… have the caller wait… and hope they don’t get annoyed.
Smart Distribution in the VPBX makes it easy to redirect calls to a specific department or person WITHOUT having to go through someone or put someone on hold. Create ‘inbound call scenarios,’ where specific callers, or callers from specific locations, or using specific keywords, will be AUTOMATICALLY transferred to the correct person.
No wasted time, no angry customers.
3. Software Integration
Worried about all the software you use for leads and customers? Well don’t!
With CallGear VPBX, we can integrate with your CRM, sales, and/or marketing tools to help organize and qualify every lead in one place.
We’re all on the same team and finding the tools that work best together is a CallGear specialty.
4. Overall Sales Management
Do you know how well your sales team is performing? Do you know which sales pitches work? Which don’t? What about which cars are getting the most problem calls?
This is where Call Recording comes back into play.
With CallGear VPBX software, you can know exactly how many dials & minutes every single sales manager makes per day. You can track and organize their leads, success rate, and analyze their most effective conversations.
With this information, you can optimize your conversations over the phone. Train your sales team with this new information, and get rid of any ineffective pitches, keywords, or even employees.
Form the perfect staff!
Yes, everything we mentioned here can be achieved by using CallGear’s VPBX… but wait… there’s more!
In our next article we’ll discuss Auto Callback, and how your automotive business can guarantee it NEVER misses a lead again…
It’s time to beat out the competition. Don’t drive business away.