Call-Tracking on Advertisements Explained – with pictures!
According to Market Research Report, “The Call Tracking Software Market is expected to reach a +5% CAGR [Compound Annual Growth Rate] during forecast period 2019-2025.”
That means the majority of the 30+ MILLION small businesses in the US right now are starting to truly grasp the value of implementing call-tracking software.
Instead of listing off stats about the importance of phone calls to businesses, (like how 60% of US consumers inquire about a product or service by CALLING a company, thanks Search Engine Land), I’m going to explain WHY your business NEEDS call-tracking and HOW it works – with pictures ☺.
Call-tracking software is a way for companies to understand the ins and out of their business through phone calls. Whether it’s data regarding customers, employees, marketing, sales, operations, or more, calls tell you A LOT more than you think about YOUR company.
Let’s start with the basics. How does call-tracking work?
Say someone looking to travel searches ‘cheap flights’ on Google. You own a travel agency and bid on the keywords and/or phrases ‘cheap flights,’ which is obviously pretty common.
When your ad pops up on Google, a phone number is attached to that ad.
But how do you know which number to use? Is it your office? Your cell? How do you know who is calling you? How can you tell if it’s from this ad? What happens if you miss it?
Ok… take a deep breath.
These questions are all answered and solved with call-tracking software.
Call-tracking software provides what’s called a virtual number to that advertisement. A virtual number is a specific number used for a specific ad. You can have thousands of virtual numbers for thousands of ads, and each one will lead to your office, your cell, wherever you want that call to be redirected.
Here is another example of a virtual number on an offline newspaper ad:
With call-tracking you can receive information on where the number is being dialed from, who is calling, and most importantly, WHICH AD made this person call.
Every single ad can have its own unique tracking number.
SO… how does call-tracking influence your marketing campaigns? IT CAN SAVE YOU TENS OF THOUSANDS OF DOLLARS AND INCREASE LEADS TEN-FOLD.
Say you have a $3000 budget for online ads, and a $3000 budget for offline ads.
What’s the problem with the table above?
You are spending the SAME amount of money on ads that are VARYING in levels of success. Digital Ad #2 is blowing the other ads out of the water… but you don’t even know that!
Fliers are WAY more successful than newspapers or billboards, but you CAN’T understand that without call-tracking.
If you are aware of these fluctuating ads, you can now completely manipulate your marketing scheme to cater to these numbers.
This means that instead of WASTING money in multiple places, you can RETARGET and FOCUS on ads that WORK.
Let’s re-adjust these numbers.
Boom. Now you are spending MORE money on the ads that actually attract calls. Thus, increasing the amount of calls to your company and eliminating wasted spend.
Sounds pretty good, doesn’t it?
Besides revolutionizing your ad game, call-tracking has additional features to help your business.
Want to know who on your sales team has mastered the perfect pitch? Curious to find out how customers respond to certain offers over the phone?
With call-monitoring and recording, you can listen to every conversation to pinpoint WHY customers end up using your business or don’t.
This way you can relay the information BACK to your sales team and give them a better guideline for selling.
Want to directly call a customer that is on your site searching for more information?
With Web2Call, a widget pops up on your site asking the customer if he/she wants to schedule a call to receive for more information about your product/service. They can schedule a call for later, or now. If they select now, they are instantly called by an operator, as a member of your sales team is simultaneously called by an operator, when both parties pick up, their calls are merged.
Now a potential customer turns into a new LEAD, and all you have to do is close the deal.
There are MANY more features that call-tracking provides for your business. Check them out!
Not sure which call-tracking software to use? Give ours a try today.
CallGear is an online service that shows where the phone leads come from. With CallGear dashboards you monitor and report your performance in real time. It could be any information like call duration, lead type, lead source or even a reason why the call was missed.
Whether you’re a realtor, travel agent, car dealer, petcare provider, chiropractor, or anything and everything in between… better understand your customers. Save money on ads. And make money on conversions. Call insights will make you happy. 100% Guaranteed.
Find a software that allows your business to be there for your customers.
The phone is ringing… are you going to pick it up? (Figuratively speaking of course, I know you will physically pick up the phone if it’s ringing).