Ensure the Best Communication with Customers in 10 Steps
Keeping in contact with existing and potential customers should be a priority for any business. At the moment, a lot of companies focus on developing their social media presence, which only makes sense because of their popularity. Millions of people use social media sites and apps, such as Instagram, Facebook, Twitter, and others, on a daily basis. At the same time, contact with customers shouldn’t be limited to just one outlet, as there are many other ways to establish a connection. With the help of these 10 strategies, you will be able to stay top-of-mind for customers.
- Keep an informative blog
A lot of companies hire specialists to run a blog that will interest their potential customers. If you sell kitchen utensils, it makes sense to have a blog with recipes where you can introduce your products. Providing new information to your clients will make them come back, and seeing a high-ranking blog only enhances your reputation.
- Have a modern site with relevant information
While a lot of companies only have social media pages, it is still important to have a website that has a modern design and updated information. Most users judge your company in the first few minutes that they visit a site, which is why it’s essential to provide them with a user-friendly experience. The site should be easy to navigate and uncluttered. You should make sure that people can easily find your contact information, such as your phone number and email address. The ‘About’ page should offer enough information about a company so that your potential clients can immediately see what your business is all about. It’s good to remember that people are impatient and they often leave websites if they cannot find the information they need immediately.
- Add appropriate pop-ups to the site
Pop-ups are a useful tool when they are used sparingly and appropriately. Pop-ups are a type of information box that appears on the website and calls your clients to action by talking about promotions, special offers, and more. One pop-up at a time is enough for any business, as too many of them will inevitably annoy users and make them want to leave your page.
- Send order confirmations to clients
Most customers agree that getting confirmation emails after they make an order is a good thing. You get an impression that your request has been heard and that there weren’t any problems with the ordering process. At the same time, you can use order confirmations to subtly advertise your other products or services.
- Use a phone number to your advantage
Depending on the needs of your company, you can choose a regular or a free phone number for your clients to contact you. With the help of cloud technologies, you can get any phone number you like regardless of where your company is located. By choosing a cloud-based service provider like CallGear, you can also opt for a range of additional functions. You can use the Last Manager feature to improve the connection with customers. Your client will be connected with a manager that they have talked to previously. Also, you can easily set up voicemail, so that clients can leave messages at any moment.
- Create your social media presence
One of the most powerful tools for business in modern times is social media. It is a good idea to create a social media account that will represent your business accurately and attractively. There should be a level of diversity, so choosing different platforms, such as LinkedIn, Instagram, and Facebook, is a great strategy for any company. Compared to having a website, a social media page can be more personal, informative, and interesting.
- Send occasional emails
Sending emails to customers to provide them with new information is also a practice that many companies adopt. You can either send general emails to all customers or target those who have purchased specific services or products with relevant information. Sending too many emails should be avoided because people will simply delete them without reading, or they will get marked as spam.
- Consider digital advertorials
You may think that advertorials are a thing of the past, but you can easily come up with articles to post on your blog or site where you can inform your clients about new products or special offers. Advertorials are appropriate when you have something to say to your customer base. This may include renovation of offline stores, new stock, new team members, and more. The article should include both general information and also advertise products or services people can purchase.
- Don’t forget about newsletters
Newsletters are sent out to customers that subscribe to your site. This means that people are interested enough in your business and want to learn more. It’s important to make this newsletter relevant for your customer base and not bore them with unnecessary information.
- Sending text updates
One of the methods that still isn’t utilized by many companies is sending text messages. They can be used to confirm an order or to inform customers about your most recent promotional offers. Just like with other ways of directly contacting your clients, it is essential not to overdo it.
With these 10 strategies, you will keep your client base engaged and informed, be sure to use all of them in moderation!