Call-Tracking is the Right Tool to Evaluate Online Campaign Performance: Listen up Digital Marketing Agencies.
How can a company grow if it only has time to spend on product and none to spend on marketing?
They’ll end up with the best product in the business, but no one buying it.
That’s why companies hire YOU GUYS, digital marketing agencies. They take care of the core of their business, and your agency will implement an effective strategy to give their brand a voice, attract leads, and of course, convert those leads into paying customers.
But why are small business owners hesitant to hire marketing agencies? Why do they constantly bounce from agency to agency, unsatisfied with each one and the services they offer.
In our research, we’ve discovered a number of reasons that small businesses owners don’t invest in digital marketing agencies or cannot find the right one.
Clients want more sales/appointments/visits and don’t see an agency being worth the price. They can get expensive. Agencies can increase leads, but enough to justify the means?
Clients need to see which digital ads are actually generating phone calls. If a marketing agency doesn’t offer this software, why use them?
Reporting takes a lot of time, especially when you need to put it together from different sources. If an agency doesn’t provide up-to-date and accurate reports, that’s more work for the business, and less time with new customers.
Merging all of these reports into one legible presentation is an even longer and more tedious story. If your agency can’t help, get lost.
And last, the process of qualifying calls is time-consuming and too complex, so agencies often miss this step. However not knowing where the best leads come from will result in reporting low-quality leads. You’re out.
Clients believe they don’t need it. Yikes.
It could be one, all, or a combination of these reasons. But it all stems from the same issue.
The main reason business owners don’t invest in digital marketing agencies is because of TIME.
If your agency doesn’t take the entire load of digital marketing off of the company’s back, it isn’t worth it to invest.
If your agency doesn’t allow a company to focus on their product or service and forces them to monitor your performance, is isn’t worth it to invest.
And if your agency isn’t reporting weekly numbers in an easy-to-digest, presentable fashion, YOU’RE taking more time away from THEIR job. And that’s not why they hired you.
That’s why all digital marketing agencies need to offer call-tracking as a service. It’s the simplest and most efficient way for businesses to know their digital ads, their customers, and most importantly, how they can sell to best of their ability.
According to Hubspot, “Call tracking is the Google Analytics of the phone system.”
In our last article, we stress the benefits of call-tracking.
Where customers are calling from: Location
Who your customers are: Demographic
Why they are calling: Which specific ad, keyword, or banner
How they are calling: Mobile, web, virtual numbers
Quality of the Call: Call-tracking determines a good or bad lead right away
Increases ROI: Evaluate, understand, and repeat effective processes
Reduces Spend: Eliminate any form of marketing that isn’t working
Companies never miss a call: Instantaneous forwarding from system to operator
Skyrockets Conversions. Money in the bank.
Call-tracking gives businesses the freedom to focus on who they are and what they do. By delegating marketing work to the agency, time is properly distributed amongst the channels and everyone can do their best work.
But for you, agencies, it all starts with building a company’s trust. And there is no better way to do so then to prove to them their money is worth it. You will give them their time back. You will give them all of the information they need to succeed in the digital ad space. And of course, your biggest sell, you will bring them customers. Not just any customers, the right customers. And that’s all thanks to call-tracking. And you guys of course.
Hubspot said it themselves, marketing agencies need to add call-tracking to their list of services. It differentiates you from the pack, and give clients a reason to recommend you to their friends.
You want to do YOUR job in the best way you can. And it starts with call-tracking.
Not sure which call-tracking software to use? Give ours a try today.
CallGear is an online service that shows where the phone leads come from. With CallGear dashboards you monitor and report your performance in real time. It could be any information like call duration, lead type, lead source or even a reason why the call was missed.
Whether you’re a realtor, travel agent, car dealer, petcare provider, chiropractor, or anything and everything in between… better understand your customers. Save money on ads. And make money on conversions. Call insights will make you happy. 100% Guaranteed.
Find a software that allows your business to be there for your customers.
The phone is ringing… are you going to pick it up? (Figuratively speaking of course, I know you will physically pick up the phone if it’s ringing).